UnternehmerTUM GmbH / appliedAI is looking for a
Junior (Digital) Content Creator (m/f/x)
Location: Munich
About us
The appliedAI Initiative is Europe’s largest initiative for fostering the application of AI technology in the German industrial landscape. We shape Europe’s innovative power in AI together with leading companies and tech players. We do this through close sparring and interaction with our partners on neutral ground based on delivering a unique set of assets and individual services. We build on deep technical expertise while focusing on applicability of the solutions. We create visions in the age of AI for Germany as a society, for us in a world of climate change as well as in our economy. We guide our partners to achieve their ambition in a world we want to live in. We help our partners advance in AI maturity by supporting them with a variety of assets and services.
Our expertise and the developed tools have to be delivered to our partners and customers. In this role, you will support our marketing team as Content Specialist by producing relevant content for websites, blogs, articles, white papers, product descriptions, and social media platforms. You are creating content that is specifically crafted to create value for the appliedAI target audience (brand, product, inbound and customer retention).
Your mission
You support Brand Awareness, Inbound Lead Generation and Customer Retention through in-depth research on industry-related topics and collaboration with our asset teams
You develop original content for different formats e.g. Infographics, Whitepapers, blogs, articles, product descriptions, social media, the company website etc. Your content has compelling headlines and body copy that will capture the attention of the target audience.
You edit and polish existing content to improve quality, consistency, and readability
You increase traffic on our company website by using SEO best practices and keyword research
For different campaigns, you closely collaborate with your colleagues on Brand & Product Marketing as well as Inbound and Retention Marketing
You identify customers‘ needs and recommend new content to address gaps in our current content by conducting content analysis and content controlling.
Your profile
Bachelor’s degree in communications, marketing, journalism, or a related field
First content writing or copywriting experience, ideally a portfolio of published articles
Interest in Artificial Intelligence, first experience in telling stories about technical topics is a plus
WIllingness to work in a dynamic international environment, where you handle multiple projects concurrently and your work directly impacts company results
Excellent writing and editing skills in German and English.
You are an open, curious person and interested in working with a team of experts in an international environment.
You have worked with Google Workspace applications before, experience with content management systems (we use CRAFT), notion, SEO is a plus
What we offer
A highly qualified and motivated team of ~70 people is on a journey to change the rapidly evolving European AI Landscape. ~25 of us have a strong scientific, engineering or CS background.
An atmosphere that encourages you to think and experiment in new ways
A highly visible initiative that helps you to build a large and high-level network of start-ups, partners, and tech companies
Flexibility to choose / switch between our office at Munich Urban Colab in Schwabing and remote work
Pick your hardware setup
Hottest topics of the next decade and freedom and trust to initiate your own activities
Want to learn about robotics, autonomous drones or smart factories? All of this is happening at appliedAI
Internal seminar in machine learning and computer science
Qualitrain membership
Free food, coffee, snacks, etc.


Please submit your application here
Juliane Haspel (Senior HR Business Partner)
appliedAI Initiative GmbH, Freddy-Mercury-Str. 5, 80797 Munich
Tel.: 089/189469-1249