Overview
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Marketing Manager Europe EOC Ski & Boot Brands (m/f/d)
Full Time
82377 Penzberg, Deutschland
Remote (hybrid)
Leadership Role
3/16/23
WHO WE ARE
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As «One Team» backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
POSITION OVERVIEW
The Marketing Manager EOC Ski & Boot Brands leads the respective team and ensures the transformation of the global GTM strategy into the European market.
RESPONSIBILITIES
> Marketing budget responsibility including planning, reporting and coordination of European countries
> Transformation of global GTM strategies into the European market
> Implementation, control and monitoring of DTC marketing activities
> Planning and implementation as well as control and monitoring of retail marketing campaigns
> Elaboration, provision and control of RMS activities
> Planning, organization and implementation of through the line communication
> Provision of all necessary marketing materials and content for media and retail
> Planning, organization and implementation of all PR activities and creation of media attack plans
> Coordination and implementation of social media campaigns
> Creation of briefings and management of external agencies and service providers
> Strategic development of the athlete teams
> Preparation of brand, product and campaign presentations
> Coordination of product information, texts and translations
> Preparation and provision of all necessary tools for trade, order and consumer fairs and events
> Obtaining athlete, influencer and end user feedback and preparing analyses
> Close communication with global brand leads and regional sales team
> Regular reporting to European marketing lead
MINIMUM QUALIFIKATIONS
> 5+ years progressive related experience: hardgoods, sporting goods, winter sports
> Strong understanding of the winter sports industry, market and lifestyle
> Ability to ski competently in all conditions
> Ability to travel extensively sometimes internationally
> Strong management and interpersonal skills
> Ability to work with and co-ordinate a diverse group of people (team riders, sales reps, accountants, shop staff, general customers)
> Excellent work ethic and enthusiasm
> Ability to organize multiple tasks and manage projects
> Self-directed and motivated
> Possession of advanced computer skills: MS Office, Adobe products are a plus
> Excellent interpersonal and presentation skills
> Understanding of ecom marketing and sales strategies
> Preferred Education: Minimum B.A. in Sports Marketing or related degree
HAVE WE AROUSED YOUR INTEREST?
Then, please send your informative application documents with salary requirements and earliest possible starting date to: HR Team Penzberg, Maria Jaksch 0049-8856-8000-202
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