Vollzeit k.A. Sonstige Teilzeit Professionals Bayern 81829 Completed studies in communication/media science or comparable education in the field of online marketing
5+ years of professional experience with track record in KPI-driven performance online marketing, preferably in the B2B area and in the conception of conversion-optimized B2B and optionally B2C websites with modern lead generation approaches
You draw on your good knowledge of marketable content management systems
Good experience in working with Google Analytics, -Ads, -Tag Manager or LinkedIn Campaign Manager, BING
Performance marketing (SEO) and measurability are not just buzzwords
You are organized, responsible and reliable, have good analytical skills and work independently and proactively
Systems such as Jira and Confluence support you in organizing your tasks
Strong communicator and networker
Very good knowledge of German and English (written and spoken)
WE are excited to have an excellent communicator who has the ability to make technical requirements understandable to those without technical understanding. Wirtschaft Vertrieb, Marketing, Medien München Marketing Universitätsstudium Deutschland Feste Anstellung Kommunikations- und Medienwissenschaften Wiley Informationstechnologie, Internet Homeoffice Option Fachhochschulstudium Konrad-Zuse-Platz 1, 81829 München Home Office Marketing, PR, Werbung Kommunikation, Medien Marketing-Managem., Konzeption Overall responsibility for the further development and implementation of the global performance marketing strategy with regard to paid performance (lead generation) and paid search (branding)
Technical leadership, development and control of the international performance marketing units across all country subsidiaries
Strategic planning, coordination and management of performance campaigns on the corporate side in coordination with the country subsidiaries (SEA, display, remarketing and paid social media)
Planning and management of budgets on a global level
Analysis and optimization of performance channels as well as development of testing approaches along the customer journey (including A/B testing, usability, landing pages)
KPI monitoring and regular reporting to management globally across all country organizations
Identification of online marketing trends, continuous optimization of internal workflows and processes
Market observation and competitive analysis
Management of agencies and service providers Technische Berufe, Ingenieurwesen München <80331> Technische Leitung Langjährige (> 7 J.) Art (Berufsfeld) Performance Marketing Professional (m/f/d) TechnischeLeitung Techn. Management, Projektplanung Kommunikation Werbung Digital Marketing Online-Marketing Data Analyst Campaign Online Marketing Analytics SEA Advertising Media Consultant Media-Planung Werbekommunikation eCommerce SEO Marketing-Management Social Marketingmanager Marktforschung Bereichs-, Abteilungsleiter Englisch Steuerung / Vertrieb Mehrjährige (3-7 J.)