UnternehmerTUM GmbH / appliedAI is looking for a
Senior Inbound & Customer
Retention Marketing Manager (m/f/x)
Location: Munich
About us
The appliedAI Initiative is Europe’s largest initiative for fostering the application of AI technology in the German industrial landscape. We shape Europe’s innovative power in AI together with leading companies and tech players. We do this through close sparring and interaction with our partners on neutral ground based on delivering a unique set of assets and individual services. We build on deep technical expertise while focusing on applicability of the solutions. We create visions in the age of AI for Germany as a society, for us in a world of climate change as well as in our economy. We guide our partners to achieve their ambition in a world we want to live in. We help our partners advance in AI maturity by supporting them with a variety of assets and services.
We are looking for a Marketing Manager, focusing on inbound and customer retention activities to strengthen our visibility in the AI ecosystem. In this role you will focus on creating data driven content to educate, entertain, engage and create value for the appliedAI target audience. You present appliedAI as their trustworthy partner and thus lay the foundation for a successful long-term customer relationship.
Your mission
In your role at appliedAI, you develop a strong understanding of customer problems, products, competition and industry to help us grow by accelerating inbound lead generation and customer retention.
You turn our team’s data driven content into captivating editorial interaction points along the customer journey to attract a qualified audience. The delivery of your content could be through website, blog posts, ebooks, reports, webinars, infographics, etc.
You create, manage and execute multi-channel marketing campaigns along the customer journey by leveraging SEO, website, social, inbound marketing, email campaigns, events (offline and online), etc. to drive customer acquisition and retention
You help us to optimize for data driven marketing automation and lead nurturing processes for the target audience through suitable channels along the defined customer journey
Together with sales, you establish closed-loop analytics to understand conversion rates of our marketing activities
You propose and realize new and improved inbound and retention marketing campaign ideas e.g. ABM strategies
You collaborate cross-functionally with Brand-, Product Marketing, the appliedAI Partner Interaction Team and our Asset Teams
Your profile
University degree in Marketing, Business, Communications, or a related field
~4+ years of previous experience in customer centric marketing management role (technical B2B environment would a plus)
Experience in Inbound and retention Marketing Channels e.g. SEO, Website, Email Marketing, SEM, Social Media, Blogging, Podcasts, Webinars, Events etc.
Strong communication skills: You are an open, curious person and teamplayer and your written content (in German and English) influences people through storytelling techniques
Willingness to work in a dynamic international environment, where your work directly impacts company results
Strong creative thinking paired with an entrepreneurial and data-driven mindset
Knowledge in CRAFT CMS and marketing automation (e.g. in Hubspot) would be a plus
What we offer
A highly qualified and motivated team of ~70 people is on a journey to change the rapidly evolving European AI Landscape. ~25 of us have a strong scientific, engineering or CS background.
An atmosphere that encourages you to think and experiment in new ways
A highly visible initiative that helps you to build a large and high-level network of start-ups, partners, and tech companies
Flexibility to choose / switch between our office at Munich Urban Colab in Schwabing and remote work
Pick your hardware setup
Hottest topics of the next decade and freedom and trust to initiate your own activities
Want to learn about robotics, autonomous drones or smart factories? All of this is happening at appliedAI
Internal seminar in machine learning and computer science
Qualitrain membership
Free food, coffee, snacks, etc.


Please submit your application here
Juliane Haspel (Senior HR Business Partner)
appliedAI Initiative GmbH, Freddy-Mercury-Str. 5, 80797 Munich
Tel.: 089/189469-1249