Overview

appliedAI is looking for a
Senior Marketing Manager – Focus Social Impact Marketing (m/f/x)
Location: Heilbronn

About us
The appliedAI Institute advances Europe by creating and disseminating expertise in Artificial Intelligence. We are Europe’s largest initiative for the application of cutting-edge trustworthy AI, leveraging Europes innovative power through education, research, and publications. We aim to be a fully transparent, open-source organization, where everyone is invited to participate, discuss, and to engage with AI. As a non-profit, we create visions for Europe as a society, for us in a world of climate change and for our economy in the age of AI. We want to contribute to sustainable wealth through technology, to shape a world we want to live in.
Your mission
Development and execution of content plans that focus on an authentic marketing strategy that drive awareness and engagement for our social impact related projects in the context of Artificial Intelligence
Building and strengthening brand awareness and visibility in the environment of the defined target groups
Establishment of suitable digital and physical channels for the control of marketing activities (e.g. Website, Events, Newsletter, Social etc.)
Steering and collaboration of/with our PR Agency
Project management for marketing deliverables including but not limited to; program launches, events, online and offline campaigns
Help identify key partnerships to achieve our Social Impact goals, and co-market those we determine have the most impact
Build and maintain strong relationships with both internal and external partners
Regular reporting of the defined KPIs to monitor results and progress

Your profile
4+ years of professional experience in marketing, preferably with focus on social impact marketing
University degree in Marketing
Experience in content creation and digital marketing channels
Experience in PR (not writing, but planning and execution in collaboration with a PR agency)
Experience in Marketing Performance Controlling
You must be proactive in your work to handle multiple complex problems and have the ability to multi-task and to work independently, with a positive attitude, and be excited to take on new challenges
Language german fluent is a must, English fluent

What we offer
A highly qualified and motivated team of ~70 people is on a journey to change the rapidly evolving European AI Landscape. ~25 of us have a strong scientific, engineering or CS background.

Flexibility to switch between our new office spaces in Heilbronn and remote work
Take on responsibility in scaling a thought leading organization on its way to becoming a lighthouse initiative for Europe, shaping the future of our economy
Want to learn about robotics, autonomous drones or smart factories? All of this is happening at appliedAI
An atmosphere that encourages to think and experiment in new ways with software, hardware, and processes
Hottest topics of the next decade and freedom and trust to initiate own activities
A highly visible initiative that helps you build a large and high-level network of start-ups, partners, and tech companies
Budget to visit important conferences, read up on papers and develop your skills with the team – potentially showcasing results at e.g. GTC
Internal seminar in machine learning and computer science

Contact
Please submit your application here
Juliane Haspel (Senior HR Business Partner)
appliedAI Institute for Europe gGmbH, Freddie-Mercury-Str. 5, 80797 Munich